Exogenic® Business Strategy


Exogenic business strategy is produced through a top-down approach and is subsequently burdened with conflicting goals, expectations and repetition that stifles creativity and out-of-the-box solutions. Participants learn a methodology for breaking down highly complex business challenges into smaller pieces without losing the scope of the whole. By learning to distinguish top-down strategies from bottom-up strategies, participants apply these distinctions to flow charts and diagrams using Duogenic cartography. The resulting visualizations represent the structure or bones of the challenge. This prepares the way for separating the emotionally evoked aspects from the factual aspects and provides a superior method for advancing strategic thinking, planning, and leadership.